Our forms are displayed via the plugin Gravity Forms (of Rocketgenius, Inc.)
When sending in a form, the data gets stored in the WordPress database. These data may contain personal data. A form also collects the IP address of users. [NAME TBK] collects these addresses to block potential spammers.
In no way is this information shared with Rocketgenius.
Every form (and every field) is sent to our marketing automation application: Active Campaign. If you accept cookies and send in a form, we also place an Active Campaign cookie. This cookie remembers your interactions and provides us a way to offer you personal and relevant content.
Our marketing automation application of choice is Active Campaign. This database system stores data of both individuals and companies. Personal data stored may contain Name, Job Title, Company Name, Email address, Phone number, Website, and Address.
When a user accepts cookies, the website will also keeps track of pages visited by the user and will forward it to Active Campaign. This provides us a way to offer you personal and relevant content.
We keep track of our website traffic in Google Analytics. Through this way, we analyse the performance of our website, and we’re able to see the effect of our marketing actions. Google Analytics registers, among others:
- What is the source site of your visit?
- How long did you stay on our website?
- Which pages do you visit?
- Which device/operating system/browser do you use?
- Which forms do you fill?
When legally obliged, Google might share this information with third parties. If third parties process the information, Google might also share this information. We signed a data processing agreement with Google and forbade Google to use the obtained information for any other of their services.
Google Tag Manager
Zapier is used to connect certain services. Data collected in a specific service can be sent to another service via a ‘Zap’ (a connection between two (or more) services).
- Typeform → Agile CRM
- Data collected in a quick scan, will be sent to Active Campaign. This includes all filled-in questions, including corresponding personal data, IP address and device data.
Tracking of third parties
On this website, several tracking codes of third parties are being used, saving the pages a user visited. Third parties can show advertisements based on these visited pages. Services, where these ads are shown, are Google, Facebook, and LinkedIn.